Peter Sjölander looks to accelerate the reset of Superdry
Superdry has announced the appointment of Peter Sjölander as Chairman.
From to , Sjölander was CEO at Helly Hansen.
Most recently, he has held a number of senior advisory and non-executive roles, including working with private equity funds where he has advised a number of brands and digital consumer businesses within their portfolios, overseeing their growth and technology implementations.
Earlier in his career, he spent 13 years at Nike in a number of leadership roles across marketing, product and general management, working in the Nordics, Netherlands and USA.
Sjölander will join the Superdry Board as an independent non-executive director on 29th April and on the same date Peter Williams will step down as Chairman and from the Board.
Julian Dunkerton, Founder and CEO at Superdry, says: “Peter has a tremendous track record of driving value creation and is a true digitally focused brand leader.”
“The turnaround of Helly Hansen that he led when he was CEO, building a globally recognised brand with significant e-commerce revenues, was highly impressive.”
“And through his work w
Superdry Plc appoints Peter Sjölander as Chairman
LONDON: Superdry Plc announced the appointment of Peter Sjölander as Chairman, effective 29th April
Peter has had a hugely successful executive career across public company, private equity and founder-led environments. From to Peter was CEO of Helly Hansen where he delivered a step change in the performance of the brand, driving its transition from being a business focused on its local Scandinavian markets to a globally recognised brand. Digital transformation was core to Peter&#;s leadership of Helly Hansen.
Most recently Peter has held a number of senior advisory and non-executive roles, including working with leading private equity funds where he has advised a number of brands and digital consumer businesses within their portfolios, overseeing their growth and successful technology implementations.
Earlier in his career Peter spent 13 years at Nike in a number of leadership roles across marketing, product and general management, working in the Nordics, Netherlands and USA at a time of rapid growth for the brand.
Following his tenure at Nike Peter joined Electrolux where he was responsible for
Superdry names new chairman to replace Peter Williams
// Superdry drafts in Helly Hansen CEO Peter Sjölander as new chairman
// Sjölander spent 13 years at Nike in a range of leadership roles
// More recently, he held a number of senior advisory and non-executive positions
Superdry has welcomed Helly Hansen chief executive Peter Sjölander as its new chairman to replace Peter Williams on April
Sjölander headed up Helly Hansen from to and spent 13 years at Nike in a range of leadership roles across marketing, product and general management.
More recently, he has held a number of senior advisory and non-executive positions, including working with leading private equity funds.
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“Peter has a tremendous track record of driving value creation and is a true digitally-focused brand leader,&#; Superdry founder and chief executive Julian Dunkerton said.
&#;The turnaround of Helly Hansen that he led when he was chief executive, building a globally recognised brand with significant ecommerce revenues, was highly impressive, and through his work with leading global brands such as Nike, he has accumulated fantastic brand, digital and international experience, all of w
Fashion brand Superdry has appointed Peter Sjölander as an independent non-executive director and chair of the board.
He will take over this week from current chair Peter Williams, who is stepping down from the board.
Sjölander is a former CEO of outdoor clothing company Helly Hansen, and previously spent 13 years at Nike in a number of leadership roles across marketing, product and general management. He has held a number of senior advisory and non-executive roles, and is currently a non-executive director of Dometic Group and Fiskars Oyj.
Julian Dunkerton, founder and chief executive of Superdry, said: &#;Peter has a tremendous track record of driving value creation and is a true digitally focused brand leader. The turnaround of Helly Hansen that he led when he was CEO, building a globally recognised brand with significant eCommerce revenues, was highly impressive, and through his work with leading global brands such as Nike, he has accumulated fantastic brand, digital and international experience, all of which will be invaluable as we emerge from the challenges of Covid and accelerate the reset of Superdry.”
Superdry has also confirmed the appointment of Sha
.