5 Minutes With Pernilla Rönnberg, Founder of Estelle & Thild
Pernilla Rönnberg. Photo: Aimee Blaut.
Having worked in the skincare industry for years, Pernilla Rönnberg realised how much harmful chemicals go into the making of over the counter beauty products. Since then, she’s become a firm believer of using organic skincare. “A typical morning [beauty] routine can contain over chemicals. Many chemicals are added to cosmetic formulas to create pleasing textures, scents and colours. I believe this is unnecessary and potentially harmful [because] using synthetic and impure ingredients can be damaging to the skin and body,” she explains.
So with that in mind, she set off in to create her own organic skincare brand, Estelle & Thild. Her aim: developing a sustainable business that produces products that don’t just deliver results, but also come with a conscience for the consumers. “Estelle & Thild is about providing an organic, effective skincare solution. Beautify your skin with our combination of pure extracts and hand selected innovative ingredients,” she says.
Super Bioactive range
Super Bioact
Pernilla Sjoo: Fast facts about the Swedish photographer
Surfing has been gaining momentum in the Philippines in recent years, drawing both locals and foreigners to country&#;s world-class waves.
But beyond the thrill of riding the rollers, capturing those fleeting moments has become just as important.
One of the most recognizable names in this niche is Pernilla Sjöö, a Siargao-based surf photographer whose work brings the island&#;s surf culture to life.
Here&#;s what you need to know about her.
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Read:Pernilla Sjoö speaks up on Andi-Philmar alleged breakup
LIFE BETWEEN LAND AND SEA
Pernilla Sjöö, born on December 6, , is a Swedish photographer, drone pilot, and athlete whose life revolves around the ocean.
She first went on the radar of sports enthusiasts as an underwater photographer, capturing scuba divers in their most breathtaking moments, before immersing herself in the surf photography scene.
Through it, she aims to encapsulate the thrill, grit, and raw beauty of Siargao&#;s waves and the people who conquer them.
Outside her camera work, Pernilla takes to the skies as a drone pilot
CEO Pernilla Rönnberg: Taking on the Giants of an Industry
Your business achieved instant success in Scandinavia when you launched in , and was subsequently recognized by the international press. What inspires you now?
I like to influence the giants, the big players of the industry. If more and more small actors work together to grab a larger share of the market for sustainable beauty products, then the big companies will eventually have to open their minds.
You found the courage to stand up for your values and beliefs. What enabled you to do that?
To be alone pushing for a change in an organization is very difficult. You must have a group of people that you can trust and who want to support you. Financial gain still is a larger priority for many leaders. However, today in Sweden, an increasing amount of companies have developed a sustainability strategy. But I don’t think it is yet the same globally.
You named your brand after your young daughters, Estelle and Mathilde. What about them inspired you?
The idea to create the brand came to me when I had my children and I wanted to do something meaningful. I saw the amount of chemicals used to produce conventional beau